Hotel Regina Madrid

Hotel Regina

Madrid

The Hotel Regina is one of those 360º projects in which we love to work.
The client came to us with a global need to restructure his brand and achieve a new positioning in line with the hotel’s new image.

In the heart of Madrid, 100 meters from the famous Puerta del Sol, on Calle Alcalá next to the Seville metro station, you will find Hotel Regina. An emblematic hotel that opened its doors in 1928 and has managed to adapt to the passage of time.

In the last year the hotel has undergone a transformation, updating its spaces with a careful design to make you feel at home.

Our work has consisted of creating a corporate image at the height of the new hotel, also creating all the pieces and items that a hotel may need in their day to day; designing  a new website and developing and creating a strong strategy and management of their communication via their social media channels.

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With the new remodeling, the incorporation of the restaurant, the newest line of communication and the care that takes care of every detail, we believe that the logo has to be up to the task and promote all these aspects.

Both the capital “R” and the box are part of the essence and history of the hotel, so we think they are elements that must remain as they represent the hotel, its values and structure. They just needed to update themselves at the current times.

We wanted to provide the hotel with a more modern and detailed aesthetic, as well as closer communication.

Therefore we seek to highlight all these details that differentiate us and position us in the mind of the consumer as a warm, modern and above all human brand.

Designing a web site according to the new identity was a fundamental step. For this we developed a much more visual design, where the content spoke for itself with large blocks of photographs that are periodically updated according to different times of the year.

The navigation should be simple and very intuitive providing a satisfactory experience to the user.

A new identity required to be accompanied by many elements and details that make the difference when making the client feel at home.

We designed all the stationery as well as some pieces with a very fresh and original touch. Door hangers with funny messages, personalized postcards with hotel photographs and black pencils among many other things.

We also designed an unique Social Media strategy based on the creation of great content that showcases not only the different new spaces of the hotel but their cool vibe and style.

Thousands of pictures and videos are created periodically to full fill their social media channels with a fresh and close communication. Our Community Management department is always in tune with the production and strategy team to create the best content and communication possible for the hotel and their costumers.

Instagram feed

Videos are an essential part of our communication strategy. In this way we get, not only show the different spaces and services, but also the enjoyment of its customers and all the possibilities that the Hotel Regina offers its customers.

Follow Hotel Regina Madrid on Facebook and Instagram and check their updates!

Credits

Created by

Director of photography

Creative Direction

 

 

 

Spheric

Antonio Mulero

Martín Benza

 

 


Adidas Crazy Explosive

ADIDAS CRAZY EXPLOSIVE

Adidas

Last June we went to Barcelona on the occasion of the presentation of the new line of basketball shoes Adidas. The Crazy Explosive shoes were presented under the motto “Here to create”, in a two-day event where numerous activities were created that brought together retailers from different European markets, NBA players such as Ricky Rubio, Kristaps Porzingis, Andrew Wiggins, Jamal Murray , Brandom Ingram and Danilo Gallinari, speakers, press from all over Europe or Brian Foresta himself, designer of the new sneakers.

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Along with the NBA players, the protagonists of the event were the players, young talents who formed teams from different parts of Europe, and who had been previously selected. These players had the opportunity to meet and share the court with the professionals and they competed throughout the event to gain an experience with Adidas.

 Before an event of such magnitude, and considering the large number of actions planned in different parts of the city, we organized a team with enough technical capacity to cover everything effectively. The team was made up of 18 professionals specialized in different fields. 8 cameras, 3 photographers, shooting and photography directors  and a team of editors and post-producers, who extracted and edited the required material in real time.

In the first day,the action was concentrated in two locations, the Hotel where the NBA players stayed and the Fira. At the hotel the players and retailers had a welcome pack and a 3D scan of the players took place for their introduction at the event. Up to that point, part of the camera and photography crew was transferred to capture the best moments of the arrival of the retailers in the Hotel, and the scanning of the players.

Parallel to the action at the Hotel, the preparation for the subsequent event that took place a few hours later was held at the Fira. At the court constructed for the occasion, we set the position  that each member of the crew had to occupy , studying the different shots of camera in function of the images that were wanted to extract. Thus on the one hand there was a team of several cameras that remained static capturing the front and side of the court, while on the other hand the rest would be capturing  details of the product and the different actions, which resulted key to get the best images of moments as important as the action of the NBA, the product reveal or the speech of the Adidas designer.

The second day of the event began on some open-air courts, where players played a tournament simultaneously. As in the first day, the crew worked in parallel in photography, video and editing in real time. Simultaneously we prepared in the Palau Sant Jordi where the end of the second day would take place. Foreseeing the possible complications that could appear to cover all the activities throughout the day, we decided to distribute to the team in the two locations in order to achieve greater agility when preparing our equipment in the Palau.

We got spectacular images of the best plays of the players in the tournament, of the retailers enjoying the matches, or of the product in other locations of the city. Images and videos that the cameras overturned and the editors selected, cut and edited in real time, to produce the pieces destined to Adidas social networks under the supervision and guidelines of the creative director and Isobar social media team.

For the last part of the event that took place at the Palau Sant Jordi which was divided into: retailers interview and press to the NBA, and player mates contest, photos of all attendees to the event and the tournament finals.

The interviews were divided into sets that were arranged contiguously; in each set we placed a camera and a sound tec. Also at the same sets, an advertising shooting of the NBA took place enunciating a promotional text of Adidas, all this directed by our of the director of shooting.

Meanwhile, on the large Palau court built with LED screen-floor, the rest of the camera team were distributed to capture the best moments of the dunk contest. We located photographers and cameras on the board and ceiling, other mobiles cameras would capture images by the edge of the court and two in the stands to achieve more general plans of the whole court.

As during the tournament on the courts, all the images and videos were captured in real time and the editing team, following the instructions of the creative director and Isobar social media managers, edited all the material according to the guidelines.

Credits

Created by

Director 

Director of photography

Shooting Crew

 

 

Spheric

Martin Benza

Antonio Mulero

Singrima 

 


Fútbol Mahou 2017

FUTBOL MAHOU

Mahou

Along with the guys from  Guud TV we were able to develop the technology to create “Instant Video”.

It is a series of video animations that show, in a very dynamic and attractive way, statistics and different event data that are happening in real time. These videos are created as the statistics are taking place and are automatically posted to the customer’s Twitter account. In this way we can get videos with real time data with great precision at the same time the event is taking place.

In this case we present to you the different animations we designed for Mahou to showcase the statistics of their sponsored teams, Real Madrid and Atlético de Madrid, during every match of La Liga 2017-2018.

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Credits

Created by

Director

Animation

Producer

 

Spheric

Martín Benza

Martín Benza

Guud Tv