#JuntosLlegamosMásLejos

Ilunion

The Ilunion team, lead by Mireia, show once again that # JuntosLlegamosMásLejos in the Companies Race 2018 in Madrid.

Follow Mireia and her companions through the social networks of Ilunion, their training and pranks until they reach the race.

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SCREENSHOTS

For the launch of the video we designed a social media strategy that began with a survey on Instagram Stories the day before. In the IG story we asked viewers what they thought Mireia was doing by using the first frame of the video with her face.

The next day we unveiled the answer with a video teaser. In this story the user could slide and watch the full video on Youtube.

The strategy continued days later with small reminders on social networks with different versions of the teasers as well  and IG Stories with boomerangs and other fun content to generate engagement on the audience and direct traffic to their Youtube channel.

Credits

Created byDirectorPhotography DirectorProductionSound Design

SphericMartín BenzaAntonio MuleroSingrima FilmsAural Sound