2 million passengers during the month of July crossing the corridors of terminal 4 of the Adolfo Suárez airport in Madrid make this space a strategically suitable place to carry out an effective retail marketing action.

We designed and created for Mahou an experiential space that invites travelers to live the Mahou lifestyle through the objects of their collections: fashion, cooking and decoration. It is a pop-up store composed of furniture created ad-hoc with high quality materials that offer the consumer a close experience according to the positioning of the brand.


We organized the space to invite the traveler to immerse themselves in the experience, relax on the sofa or actively participate in the Social Wall of the back screen, which in turn shared protagonism with the video of the campaign that we previously created.

The popup store was a success, providing Mahou with a remarkable sales increase as well as an improvement in brand perception. In addition, thanks to the activation of the Social Wall we also increased the number of registrations and new users in the Mahou platform


Created byRetail conceptTechnical advice

SphericGael UrzaizLorena Pascual